About Dinah


A licensed esthetician since 1992, Dinah Alcon specializes in advanced skincare treatments, providing her clients with the healthy glow and tangible results achieved from a combination of European-style facials and the industry’s most effective modalities.  


Prior to opening the Dinah Alcon Skincare Studio, Dinah was a member of the Murad team, where she served as an esthetician at the company’s flagship location and worked directly with skin health authority Dr. Howard Murad to test products in the development phase. Dinah also served as an esthetician for Leonard Drake, Dermalogica’s original skincare center, where she showcased the company’s vision and techniques through a fully operational skincare salon.   

In addition to her extensive skincare expertise, Dinah also has a diverse background in consumer marketing, which she utilizes in partnerships with top lifestyle brands including Michael Kors and Alberta Ferretti. As a business owner, Dinah’s passion for helping other small businesses can be seen in the effective marketing campaigns and events she has produced to drive brand awareness. 

Understanding the importance of giving back to the community, Dinah supports many local organizations, including Dress for Success, Hermosa Beach Education Foundation, Autism Speaks, and Kids Play International.   

An avid football fan, Dinah spends her free time designing themed dinner parties, practicing yoga and discovering southern California’s best culinary destinations.